Boomers Flock to Online Dating Sites

Boomers are flocking to Online Dating Sites according to a recent article in Time Magazine’s online website:

Online Dating Enjoying a Boom Among Boomers

Nov. 26, 2010

“Fifteen years ago if you went on an online dating site, you would be thought to have three heads,” says anthropologist Helen Fisher, author of Why Him? Why Her? and Why We Love. Make that four heads if you were middle-aged.

Yet today, it is Baby Boomers who are making the biggest splash in the online dating pool. At, the 50-to-65 age group is the online dating site’s fastest-growing demographic, up 89% in the last five years. And on, the website for Jewish singles, members in the 50-plus age group jumped 40% in just one year, from 2008 to 2009. JDate’s parent company even has a site dedicated to the Boomer market,, which is its fastest growing property.

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